Nike Creative Brief

Nike Creative Brief Key FactNike is brand pertain that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word sport or the term athlete. Problem Communications Must exceedNike is the leader in Textile Footwear and App bel, despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications ObjectiveNike hopes to change this perception without having to change its business model.By continuing to be the leader and setting the standard in the Textile Footwear and Apparel category, Nike hopes to eventually disconnect itself from that negative perception. principal CompetitionReebok Smaller, but still lots of life, they own the rights to many professional sports uniforms such as the NFL and the NBA. Adidas The most like Nike. They mostly make their living finish off of Soccer apparel and footwear. Under Armor The up and coming brand, they have the edge athletic wear that athletes wear un der their uniforms.Target AudienceDemographics People who are active, they like to go on a walk, run, or jog. Or people who are athletes. Psychographics I like to have the newest and freshest looking athletic wear. Im not very price-sensitive as long as the product looks and feels good. Dominant Leverage PointOnly Nike offers such a vast selection of athletic wear and footwear. The best of the best athletes such as LeBron James, Kobe Bryant, and Michael Jordan endorse Nike and have their own annotations of apparel and shoes.Support (Reasons Why)Nike provides apparel and footwear to countries all over the world. Nike has the worlds greatest athletes endorsing their products. Nike has the largest line of products available to its customers. Tonality (Brand Soul)Fresh, flashy, fun, the best. The worlds best athletes wear Nike. Anticipated Consumer ResponseDude I got these fresh new Nikes, lets free rein some sports Mandatory and Policy LimitationsNike Logo Nike Tagline Just do it W eb address www. nike. com