Independent research study - BBA Hospitality Management Paper

Independent study - BBA Hospitality commission - Research Paper ExampleThe social media affects communication in diverse sections and social groups in the world. preferably of mass communication, there ar mass communicators (Runion, 2010). This is because the power and authorities of traditional communication channels ar losing their rigours and new and smaller channels are developing by dint of the social media like Twitter and Facebook.In December, 1995, there were only 16 million internet users and this represented just 0.4% of the worlds population at that metre (Miniwatts Marketing Group, 2011). However, today, 30.4% of the worlds population is hooked onto the Internet and this represents 2.1 billion people (Miniwatts Marketing Group, 2011. Many people cut down a lot of their time online these days. Some go online to check their mails whilst others maintain links with interest groups, family, friends, experienced school mates and other relatives living overseas through s ocial media networks.In her assessment of her statistics on the social media industry, Evans identifies interesting facts about the social media network (2011). She identifies that there were 21 million Twitter users in the United States in 2011. She states that 40% of bloggers describe themselves as professional so they spend a substantial time working on the internet. Secondly she indicates that 60% of all Fortune 500 companies conduct care over the popular social network site, Facebook. Facebook has over 800 million users around the globe this makes it one of the biggest stringency of the potential market that exists for all goods and services (LA Times, 2011).This means that more and more people are pass their time on the Internet and on social network sites. Also, a vast community of professionals are evolving, who spend time and acquire skills which is sufficient to help build the social network as a good place to do business. This therefore means that the social network a re appropriate outlets through which businesses can operate and make profit.