Royal Dutch Shell

proud Dutch flog Human Rights in Nigeria Case Analysis Inter matter Business April 22, 2013 The History Royal Dutch scale is a global family. It has about 93,000 employees and is located in more than than 90 countries. It is an energy and petrochemicals business. In the US it was founded in 1912 by the American Gasoline Compevery to sell gasoline along the Pacific Coast, and Roxanna crude petroleum to buy crude product properties in Oklahoma (according to plate. US website). However, it was founded in 1907 in Europe when Royal Dutch Petroleum Company and the Shell Transport and Trading Company Ltd merged.This was done to foster the political party repugn glob completelyy. It has done several(prenominal) mergers and buyouts in its hundred plus years of business. end-to-end the years Shell has made changes in their business to better compete in the market from becoming a global business to drop in research and development in the newest and latest energy technologies. for thwith it is in the top six of oil and gas companies. It produces around 3. 1 million barrels of oil equivalent per day. The Problem The Guardian intelligence has run an article reporting on the inconsistencies of what the Royal Dutch Shell has affiliated to and the reality of the situation.Two hospitals that we built in the Ogoni region of Nigeria are diametric everyy opposite of each otherwise in health standards and over any aesthetics. The corporation has reported that it is committed to the social well-being of the playing area, nevertheless the reality is exclusively different. The Situation The situation is that we contain as part of the 1996 Ogani Reconciliation fancy committed to the social and economic well-being of the local anesthetic communities. There has been millions of dollars direct to the country allocated to the areas of hospitals and medical attending as well as to other needs.Though resources have been sent to lay down hospitals for the region, the reality is that any of the improvements that was said to be done are seriously subpar to any health standard of any country. Improvements have been done with little regard to the needs of the mountain and were in the first place done so that it can be said that the company was committed to the local region. Though millions has been sent to the country, much of this has been siphoned off to other areas of political sympathies and possible to fill the pockets of people that are in the place of authority. Also, whatever decisions have been made without direct input from the region itself.What to build? Where to build? How to allocate resources? These are all questions that need a encompassing manage that involves each of the concerned parties. It is concerning that these issues have been allowed to happen. A company of their size and order of magnitude should not have allowed these fellowship projects be the mockery of the mechanical press. Royal Dutch Shell is a company that h as many well rounded and move business plans. The execution and maintenance of these business plans is one of Shells main issues. They have the ability to create great business plans but lack the commitment to maintain them and sometime execute them in all areas.Marketing Issues The company has had a lot of negative publicity due to the companies achievement in the Ogani region of Nigeria. The company is seen to be working hand-in-hand with Nigerian certificate personnel with little regard to the local minority people of that region. This is make violence and unrest of the region as well cave of the oil pipelines causing oil spills and environmental damage. Actions For the short term, we need to consider the succeeding(a) objectives * One of the first steps is to make for certain the hospital systematically has the electricity and the kindle to run a backup generator.Provide backup generators with the fuel to run them when necessary. If a lavish hospital can be unplowed up f or the employees of our company we can keep up adequate levels of care of Gokana. This forget serve as big public relations improvement. * The company should use its knowledge to help out the struggling hospital and entrap wind and solar power technology so they can dispirit the cost of electricity and help improve a bad situation. * The company should consider helping and sharing their equipment, employees, ambulances, etc. with the hospital in Ogoniland.This go away show the community that Shell is being a good populate, which in turn would boost the communities morale. * Making improvements on the hospital will directly affect the people of the region. * Setup a working committal with MOSOP (Movement for the Survival of the Ogoni People) and Nigerian national representatives, as well as an free group to oversee any agreements. * stimulate with the region to start devising the improvements that will directly affect the people of the region. * Take responsibility of the oi l spills due to company failure and get these cleaned up. Take responsibility for all of the pollution * Use the people of the company to reach out into the community and start community clean up days so the people can help clean up their community and also have a little ownership into the improvements. * Review the companies committees and oversight boards and make sure that the people in place are committed to working with the region. * contact out to the community with surveys to the people to get their feelings about Shell and what they would uniform to see improve. * Once improvements are made hold a press conference to help with the PR of the company.It is obvious that the public relations area has suffered. Make it a point to show what is being done to help the area. The long term goals would be to * Work with the MOSOP to get a comprehensive plan in place that will work to end the protests and sabotage of company pipelines. * Put a sustainable corporate plan in place with independent review that all policies are being adhered to by all officers pertinent to this region. * By getting these agreements, and with the investments in the local floor will cause less problems that will need money allocated to them. Work to develop better company practices to promote a higher find of ethics and their climates in the work place * Change their business orgasm from an egoistic approach to a principal-based approach (integrity approach based on laws) Conclusion Caution will be needed due to the political environment and instability of Nigeria. The company will always need to be aware of what is going on politically on both the national and local levels. The corporate actions taken by Royal Dutch Shell has affected and destroyed a community.The company has tried to recover and set(p) what they have done but they have not succeeded in doing so. Royal Dutch Shell has to build a relationship of trust with the Nigerian community. They have to let the community be heard when they are reach out to let the company know what they need and allow them to be part of the reconstruction and rebuilding of their community. Shell is a very salaried company that makes millions of dollars a day they would be very hurt to drop this business work base in Nigeria. Shell went from an egoistic operation in Nigeria to a principle based operation.If Shell even took on a larger sense of social responsibility, they would have gained a larger competitive advantage over the competition. Though the company was acquitted of several charges in January of 2013 by the Dutch courts and made responsible for the oil spills on the last count, there will be unrest in the local region as they want to make the company responsible for all of the problems. Careful steps will need to be taken to appeal the concerns in such a way to help the region and to fall the criticism of the people and media.