Disneyland

Disney as a concept is synonymous with node service. The range includes all employees at Disneyland and every determine member is working as part of a team up, which serves to internal as tumefy as external customers. Types of Customers Internal customers The internal customer at Disneyland reanimate capital of France is the cast member. All cast members work in teams, which form part of an organisation. .ie. Disney serves its internal customers instantaneously through procreation using their own training presentation on lay Disney University. External Customers The external customers of Disneyland Resort Paris come from many distinguishable markets. According to the Marketing double-decker of Disneyland Paris, the resort attracts customers using assorted methods of dispersion bring, this channels be: * Consumer direct * Tour operators * Groups * Businesses conventions * Retail make out (Travel agencies) During the host at Disney, the marketing manager emphasised that Disney cannot affirm on a single distribution channel; indeed a thorough research is carried out when changes on the distribution channels occurs. This helps Disney to keep a healthy balance on the relative frequency and seasonality of each distribution channel used in head to make this research effective, Disney has a sales team in most countries in Europe.

For task 1 my team and I decided to produce a questionnaire in enjoin to expose the different customers of Disneyland Paris. We interviewed several hoi polloi during our stay in Disneyland Resort Paris. The questionnaire and the result s be as follows. Questionnaire 1. Age __! _______ We can encounter from the graph in a higher place that 50% of the masses who we interviewed are schoolgirlish adults. Because of the nature of the occupancy we can assume that most of these people have petty children. The remaining 50 % was divided as follows, 29% of the people that we interviewed where aged between... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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